STYLE - Blaupunkt DJ headphone

2012

Challenge

In a market that seems to be ruled by the likes of Beats by Dre and Skullcandy, other brands (that have a bit of audio heritage on their side) are trying to come up with products that have a more personality and charisma. Manufacturers are experimenting with vibrant colours, trendy designs, switchable pads, customisable skins and the likes. The Blaupunkt Style too is one such attempt at packaging great audio in an attractive package.

Solution

We worked together with the Berlin-headquartered design studion on this stylish headphone design. In this project the design studio was cooperating with DJ-s to provide special and unique experience for its users. Thanks to its systematic design, this ergonomic unique product was made providing high-tech quality of the DJ type of headsets. Its design, performance, features (like daisy chaining other headphones, colourful bundled changeable earpads) and overall performance make it a recommended purchase in the mid range category.

This project was the first cooperation work with a professional team at the zielFORM design studios in Berlin in 2012. We were in charge of designing the accessories of the headset, such as the plug jack, cables, converters and the case made of velvet serving the aesthetic storage of the headset. We made also the headset drawings for the customer presentations and for the website.

The unique shape of the Style headset, with its distinctive earpiece design with Silk Touch surface, offers maximum wearing comfort and combines ergonomic requirements with a strikingly stylish look. The closed design with its three-dimensional rotating "super soft" ear cups guarantees you unadulterated listening pleasure with maximum shielding. If you want to share your music with others, simply connect another headset to your Style headset and enjoy your favourite songs together with "share your music".