OUR PROCESSES 

Design philosophy

Communication.

Communication is the first step in building relationships. Understanding and reflection. Communication is a key tool in the design process, guiding the entire design process from the initial phase to the follow-up of the finished product. Throughout the design process, it is essential to get all the information about the project so that an accurate schedule and cost estimate can be prepared.

Analysis.

A method of investigation by which a situation or thing is examined by breaking it down into parts (factors). In-depth knowledge of the topic requires complex and comprehensive research. The work starts with a thorough research of existing products, the market and available technologies. This research will dig deep into the problem and identify the right direction to take for the project. An analytical approach is essential for a successful product.

System.

What is superior about design thinking is its capability to transform designers' creative problem-solving approach into a structured innovation approach by providing methods and tools to empathize with people, create human-centered solutions, and de-risk failure through prototyping. Design thinking is meant to innovate new solutions based on "bottom-up" human-centered approach. Systems thinking is meant to manage change and integration based on "top-down" big picture view. Systems thinking approach complements with design thinking, instead of replacing it altogether. After all, implementing design thinking requires designing the system itself.

Experience.

There are objective facts, but the experiences are intrinsic to each individual; they are subjective by nature. In fact, we cannot design how our clients will experience our products or services. What we can do, instead, is coming up with design that can positively influence that personal, unique experience. 

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